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Just Beginning is a transformative journey that inspires older adults and multigenerational communities to awaken a deeper sense of purpose. Centered on the pursuit of meaning by older adult protagonists, this pilot film weaves storylines that captivate audiences of all ages, sparking excitement and profound reflection across generations.
It invites viewers to uncover untapped potential, reignite passions, and heal lingering wounds from the past.
By embracing the power of renewal and self-discovery, Just Beginning empowers older adults to embark on a new chapter filled with clarity, confidence, and purpose.
Why is this important?
Nearly half (47%) of adults ages 18-plus are concerned about being able to maintain a sense of purpose and relevance in retirement, including 41% of retirees. Yet, roughly the same proportion of retired adults (46%) admit they never gave any thought to planning for their personal fulfillment during retirement (i.e., things that make one happy) and four in ten nonretired adults (41%) don’t know when they will start focusing on it. (AARP 2024).
“For those of us in our platinum years, hitting 70, it’s time to ask: if we’re searching for purpose, maybe we need to be disruptors. And perhaps, it all starts with this film.”
— Sandra Bello, Bronx, NY
“this is multigenerational!”
— Bethany B., Brooklyn, NY
About the creator
Klay S. Williams, a Princeton Seminary graduate with deep roots from Detroit, Michigan, is the creator of Just Beginning, a transformative docuseries focused on helping older adults discover new purpose and meaning in life. Based in New York City, Klay’s journey spans from minister to entrepreneur, behavior change expert, author, and purpose and wellness coach, with a passion for guiding individuals toward personal growth and fulfillment.
Klay specializes in coaching older adults, helping them navigate life transitions with clarity, confidence, and intention. His holistic approach blends spiritual wisdom with practical tools, empowering his clients to uncover their true aspirations and align their lives with their highest potential. Through his work, Klay is dedicated to helping others live their most authentic, purposeful lives.
Klay is the founder of Champagne Toast Media, a company dedicated to storytelling and tech products that celebrate the richness of human complexity. He is also the founder of Plan A Enterprises, the thought leadership platform at the core of Klay's transformational work.